"The Church is in the communication business. We have the most profound story of all time and yet we are lulling today's generation to sleep...Instead of telling people Jesus is the light of the world, what if we showed them the stark difference between light and darkness? What if we removed all the argumentative language and relpaced it with beautiful narratives, and let people feel the power of story?...when a story becomes personal and people begin to become unsettled and challenged by it, then they have been touched in a place where facts fear to tread. It is a place so personal that it can spark an inner transformation." Mark Miller; Experiential Storytelling